ROW is an abbreviation that stands for the rest of the world. International companies use it when dividing the world into regions and also in data analysis. ROW includes countries that have not been referred to in some other way. This means that the countries included in the ROW might differ significantly. The more business a company does in a region, the more specifically they refer to that region. If a company mainly operates in the USA, then they might divide the world into the USA and ROW. International companies might use EMEA, LAC, NAM, and ROW.