Geolocation refers to the technique of using digital information processed via the internet to determine the physical location of a person or device.
Geolocation is more reliable in dense urban settings where GPS signals can be interrupted by large buildings.
The technique relies on signals from WiFi networks, cell phone towers, and Bluetooth beacons to determine the physical location of a device or person, whereas GPS uses satellites for the same purpose.
The data is used to provide location-based services, including directions, maps, real-time traffic updates, and nearby points of interest. But it is also frequently used in social media and advertising. Additionally, it’s a powerful tool for law enforcement and security.
Geolocation is common in mobile and web applications.
For example, ride-sharing services use geolocation to match passengers with nearby drivers, social media platforms use it to suggest friends or events based on a user’s location, and advertisers use it to deliver targeted ads based on a user’s location and interests.
- Location-based services (LBS)