Rental desk is an office or a pick-up/drop-off location that belongs to a specific supplier (e.g. Alamo office at New York JFK Airport). In the classical rental process, it is the place where the customer signs the rental agreement and gets the keys to the car. After the rental, the customer usually also returns the car to or near a rental desk.
A rental desk is an important part of a classical rental, but it is not needed for smart rental. In smart rental, the customer can do all the necessary steps on their smart device. They can even unlock the car doors without the actual key. This means that there is no need to go to a rental desk to get the key. This means that in the future, there might be no need for rental desks.
This term has a lot of synonyms, like rental station, counter or office. In Car Rental Gateway’s Office interface, we use the term ‘branch’ which refers to any rental location.
- Rental counter
- Rental station
- Rental office