EMEA is an abbreviation that stands for Europe, the Middle-East and Africa. It is a label that many multinational companies and institutions use when dividing their operations by geography, such as companies that operate in the car rental industry. The countries included in the EMEA are, of course, all European and African nations and Middle East countries. But it might also include Russia and sometimes even Kazakhstan. Generally, independent overseas territories of mainland countries are excluded.
One of the reasons that EMEA is widely used is the fact that most of the region falls within four time zones, making communication easier. The term is also used for reporting sales and profits and applying strategies and budget by region. Some companies even assign leadership roles based on region.