Online Travel Agency (OTA) is a company that mediates various travel services online. These services may include car rentals, flights, hotels, activities and travel packages. OTAs don’t offer the services themselves but mediate services provided by others. An example of such a company is Expedia.
These pages are popular among travellers because they offer everything you need for a trip on one page. Being represented on an OTA page gives service provers a lot of exposure. These websites often act as an authority in the field, making their recommendations trustworthy. Even if the customer doesn’t make a booking through an OTA site, it is often the place that leads them to the service provider’s webpage.
- Online Travel Agent