Online Travel Agency (OTA) is a company that mediates various travel services online. These services may include car rentals, flights, hotels, activities and travel packages. OTAs don’t offer the services themselves but mediate services provided by others. An example of such a company is Expedia.
Online Travel Agencies provide customers with everything they need for a trip on one webpage. This makes these pages popular among travellers and also important for service providers. Being represented on an OTA page gives companies a lot of exposure. These websites often act as an authority in the field, making their recommendations trustworthy. Even if the customer doesn’t make a booking through an OTA site, it is often the place that leads them to the service provider’s webpage.
- Online Travel Agent