Movida

Legal Name / Brand Names: Movida Participações S.A.; Movida Locação de Veículos S.A.; Movida; Movida Seminovos
Founded: 2006
Headquarters: Mogi das Cruzes, São Paulo, Brazil
Type: Public car rental and fleet management company
Categories: Car rental, fleet management and used-vehicle sales
Markets: Brazil
Parent: SIMPAR S.A., the controlling shareholder

Overview:

Movida is a Brazilian car rental and fleet management company serving leisure renters, business travelers and corporate fleets. The brand was founded in São Paulo in 2006 and became part of the SIMPAR group through JSL’s acquisition in 2013.

Products and Services:

Movida’s RAC segment covers daily, airport, city and longer-duration car hire for individuals and companies. Its GTF segment provides fleet management and outsourcing for corporate customers. Vehicles leaving the operating fleet are sold mainly through Movida Seminovos stores, linking purchasing, use and remarketing in one cycle. Digital booking, prepaid rates, an app and business accounts support direct rental demand.

Geography and Markets:

The company operates across Brazil’s 26 states and Federal District. At March 2026 it reported a total fleet of 267,000 cars, 266 rent-a-car service points and 122 used-car sales points. Those figures cover the consolidated rental, fleet and resale activities and should not be read as a daily-rental fleet alone.

Ownership and Corporate Structure:

Movida Participações S.A. is listed on B3 under MOVI3. SIMPAR held 60.90% of shares on 23 July 2026 and remained the controlling shareholder; the balance included institutional investors, treasury shares and public float. Operating filings also identify Movida Locação de Veículos S.A. within the structure.

Some Key Dates:

– 2006: Movida founded in São Paulo
– 2013: JSL acquired the business
– 2014: SIMPAR’s reorganization consolidated rent-a-car and fleet activities
– 2017: Movida completed its public listing
– March 2026: the company reported its current fleet and service network
– July 2026: the ownership page confirmed SIMPAR’s controlling position

(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)