Founded: July 16, 2013, as Discover Car Hire
Headquarters: Riga, Latvia
Type: Private company
Categories: Comparison Site
Markets: 164 countries
Parent: None stated in the company materials reviewed
DiscoverCars.com is a car rental comparison and booking platform.
Products and Services: The platform compares offers from more than 1,000 suppliers across more than 50,000 locations. It highlights mandatory fees in quoted prices, supports one-way rentals, offers filters for vehicle type and rental conditions, and runs a dedicated booking app.
Geography and Markets: DiscoverCars.com operates globally and has grown from its Latvian base into a broad international comparison brand. The company says its growth has been especially strong across European leisure markets including France, Italy, Morocco, Portugal, Spain, and the United Kingdom.
Ownership and Corporate Structure: Official legal pages identify Discover Car Hire AS as the operating company and data controller. LinkedIn describes the business as privately held and independent, which matches the brand’s positioning as a standalone comparison site rather than a supplier-owned booking channel.
Some Key Dates:
- 2013 founding
- 2019 rebrand from Discover Car Hire to DiscoverCars.com
- 2025 return to the FT 1000 ranking
- 2025 recognition as World’s Best Car Rental Booking Website and World’s Best Car Rental Booking App
(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)
Official channels:
Category:
Comparison Site
