Legal Name / Brand Names: Goldcar Spain, S.L.U.; Goldcar; Key’n Go
Founded: 1985
Headquarters: Sant Joan d’Alacant, Alicante, Spain
Type: Low-cost leisure car rental brand and subsidiary
Categories: Airport car rental, leisure car hire and digital vehicle collection
Markets: European leisure destinations around the Mediterranean
Parent: Europcar Mobility Group; its majority shareholder is Green Mobility Holding S.A
Overview:
Goldcar is a low-cost leisure car rental brand within Europcar Mobility Group. Its network is concentrated in European destinations where price comparison, optional cover and fast collection are common booking questions. Goldcar began in Spain in 1985 and built its business around leisure demand in Southern Europe.
Products and Services:
The brand sells short-term car hire through its website, mobile app, airport stations and travel-distribution partners. Customers can select vehicle groups, fuel terms, mileage, additional drivers, child seats and protection products. Key’n Go combines online preparation with a key dispenser so eligible renters can collect a vehicle without the standard counter process. Goldcar Unique packages selected services and priority collection.
Geography and Markets:
Goldcar serves Spain and other European markets, including Portugal, Italy, France, Greece, Malta, Croatia, the Netherlands and Cyprus. The station list changes seasonally, so availability should be checked on the brand’s destination pages. Europcar Mobility Group positions Goldcar around the Mediterranean leisure market rather than as its premium or corporate brand.
Ownership and Corporate Structure:
Goldcar Spain, S.L.U. is the Spanish legal entity identified in the brand’s legal and privacy notices. Europcar Mobility Group acquired Goldcar in 2017. Green Mobility Holding, a consortium involving Volkswagen, Attestor and Pon Holdings, became the group’s majority shareholder after the 2022 tender offer.
Some Key Dates:
– 1985: Goldcar founded in Spain
– 2017: Europcar Group acquired the business
– 2018: the parent adopted the Europcar Mobility Group name
– 2022: Green Mobility Holding became the group’s majority shareholder. Current product pages feature Key’n Go and Goldcar Unique.
(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)
Official channels:
Category:
Car Rental Supplier
