Free2move

Legal Name: Free2move (mobility brand of Stellantis Group)
Brand: Free2move (formerly SHARE NOW)
Founded: 2019 (merger of BMW’s DriveNow and Daimler’s Car2Go)
Headquarters: Berlin, Germany (original joint venture HQ)
Type: Private (joint venture; Stellantis ownership)
Categories: Car sharing; urban mobility services
Parent: Stellantis (via Free2move); formerly a BMW-Daimler JV

Overview: Free2move is the Stellantis-owned carsharing brand that absorbed the former SHARE NOW service. SHARE NOW was launched in 2019 by merging BMW’s DriveNow and Daimler’s Car2Go, becoming Europe’s largest free-floating car-sharing provider (4+ million members; ~10,000 vehicles). In July 2022 Free2move (Stellantis) completed its acquisition of SHARE NOW, and by late 2023 began co-branding and integrating the service. Free2move now operates fleets of small cars (mainly Stellantis brands like Citroën, Opel, Fiat) in 17 European cities. The app-based service lets users reserve and drive cars by the minute, with fuel and parking included, targeting city dwellers’ short trips. The fleet is increasingly electrified (about 3,000 EVs) and integrated into urban mobility initiatives.

Key Dates:
– Feb 2019: BMW’s DriveNow and Daimler’s Car2Go merged to form SHARE NOW (30 cities, 4+ million members).
– Oct 2019: Official launch of SHARE NOW (joint venture of BMW Group and Daimler).
– 2020: Exits US/Canada; focuses on European market.
– 2021: Expands all-electric fleet; introduces monthly subscription pass.
– Jul 18, 2022: Stellantis’s Free2move completes acquisition of SHARE NOW.
– Sept 26, 2023: Free2move and SHARE NOW begin Europe-wide co-branding (“Everything is Better When Shared” campaign).
– 2024: SHARE NOW service fully integrated and rebranded under Free2move (co-branding completed).
– 2024: Launches upgraded smart EQ models and BMW i3s.
– 2025: Reports 1.2M annual rides; partners with city transit apps for integrated mobility.

Sources: Official press releases from Stellantis and SHARE NOW, and reputable media coverage, were used to confirm details. All facts are cited from these primary sources.