Agoda

Legal Name / Brand Names: Agoda Company Pte. Ltd.; Agoda
Founded: 2005
Headquarters: Singapore
Type: Travel brand within a public company group
Categories: Online travel agency (OTA); travel marketplace
Markets: Global consumer travel, with a particularly strong Asia-Pacific profile
Parent: Booking Holdings Inc

Overview:
Agoda is a major online travel agency brand within Booking Holdings and one of the most recognizable travel platforms in Asia-origin and Asia-focused digital travel. Although accommodation remains central to its identity, Agoda’s current product offer clearly extends into rental cars, airport transfers, flights, activities, and other trip components.

Products and Services:
Agoda’s public pages show a broad shopping and booking stack that includes a dedicated cars product, airport transfers, flights, and accommodation inventory. Booking Holdings’ brand page presents Agoda as a global technology-led travel brand, while Agoda’s own about and policy material identifies Agoda Company Pte. Ltd. as the service entity on the platform.

Geography and Markets:
Agoda is headquartered in Singapore and publicly describes itself as operating through multiple office markets. Its own about material says it employs staff across 27 markets. The geographic spread is global, but the brand’s historic identity is especially strong in Asia-Pacific.

Ownership and Corporate Structure:
Agoda is part of Booking Holdings. The brand’s own history and Booking Holdings material both point to Agoda’s evolution from an Asia-based travel startup into one of the group’s primary consumer-facing brands.

Some Key Dates:
– 2005: Agoda was officially founded in Singapore
– 2007: It was acquired by what is now Booking Holdings
– 2025: Agoda publicly marked its 20-year anniversary
– 2026: Current product pages continue to show live car-rental and transfer distribution

(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)