Rentalcars.com

Legal Name: Rentalcars Holdings Limited
Founded: 2004
Headquarters: Manchester, UK
Type: Subsidiary (Booking Holdings)
Categories: Online car rental booking
Markets: Global (190+ countries, 60,000+ locations worldwide)
Parent: Booking Holdings (NASDAQ: BKNG)

Overview: Rentalcars.com is one of the world’s largest online car rental platforms, connecting consumers to major rental suppliers. As part of Booking Holdings since 2011, it offers car reservations in 190+ countries. The site aggregates inventory from global brands (Avis, Hertz, Europcar, etc.) and local companies, allowing travelers to compare prices and book in advance. In 2025 Rentalcars.com reported tens of millions of annual bookings, making it a leader in the car rental booking segment. It leverages Booking’s global marketing and technology, benefiting from cross-promotion with Booking.com.

Products and Services: Rentalcars.com provides a user-friendly website and app for booking short-term car hires. Customers can filter by car type, mileage, and fuel policy, then book directly. It offers customer support and optional insurance. The company also services corporate travel bookings through Booking Holdings’ Channels group. Corporate structure: Rentalcars.com is a wholly owned subsidiary of Booking Holdings (subsidiary of Booking Holdings, Inc.). It operates as Rentalcars Holdings Limited and has offices in Manchester (main) and a global support center in Asia. Its IT and operations are integrated with Booking’s systems for payments and customer management.

Key Dates:
– 2004: Founded as TravelJigsaw in Manchester.
– 2007: Rebrands as Rentalcars.com.
– 2010: Goes public on London AIM (as Booking.com group spinout).
– 2011: Acquired by Priceline (Booking Holdings) and delisted.
– 2015: Mobile app launch; expands supplier partnerships in Asia.
– 2019: Completes migration of systems into Booking Holdings’ platform.
– 2022: Runs promotions for hybrid/electric rentals and improves self-service options.
– 2025: Expands “Book Now, Pay Later” financing options; continues to grow global presence.