Legal Name / Brand Names: Booking Group Corporation Ltd.; EconomyBookings
Founded: 2008
Headquarters: Ķekava parish, Latvia
Type: Private online booking platform and car rental broker brand Categories: Car rental broker
Markets: Global, with official 2025 materials describing coverage in more than 180 countries
Parent: Booking Group Corporation Ltd
Overview:
EconomyBookings is a car rental broker that compares supplier offers and sells prepaid and pay-at-desk bookings through its consumer website and partner channels. Users search the brand to understand whether it is a broker or a fleet operator, who runs it, and how broad its supplier footprint is. Official company pages position EconomyBookings as the flagship booking platform of Booking Group, with roots in a small Latvian rental business that expanded into international online distribution.
Products and Services:
The core offer is consumer car rental booking, supported by booking management, cancellations, customer support, and mobile access. EconomyBookings also operates supplier-facing tools. In April 2025, the company launched EconomyBookings Marketplace, a product aimed at helping local and mid-sized rental companies connect to international demand more quickly. That supplier-side layer gives the brand more archive value than a simple consumer comparison site today. Current company pages also highlight a help center and supplier awards program.
Geography and Markets:
Company materials say the platform serves travelers worldwide and the 2025 Marketplace release describes a network spanning more than 180 countries and over 600 suppliers.
Ownership and Corporate Structure:
EconomyBookings is a trademark and operating brand of Booking Group Corporation Ltd., a Latvia-registered private company. Public sources reviewed for this report do not indicate a public parent, listed owner, or separate holding company above Booking Group.
Key Dates:
– 2008: Booking Group founded in Riga
– 2009: First EconomyBookings website launched
– 2012: North America expansion
– 2021: Expanded into Australia
– 2025: EconomyBookings Marketplace launched
(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)
Official channels:
Category:
Car Rental Broker
