What is Lumi?
Lumi is a Saudi Arabian vehicle-rental and leasing company serving consumers, businesses and government customers. Lumi Rental Company is listed on the Saudi Exchange, while Seera Group Holding remained its controlling shareholder with a 70 percent stake at 31 December 2025.
| Field | Information |
|---|---|
| Legal name | Lumi Rental Company |
| Brand names or former names | Lumi; Al Tayyar Rent a Car; Saudi Travel and Rent a Car, or STRAC |
| Founded | 2006; Lumi brand adopted in 2019 |
| Headquarters | Riyadh, Saudi Arabia |
| Type | Car rental, vehicle leasing and transport-services supplier |
| Main markets | Saudi Arabia |
| Parent or owner | Seera Group Holding, 70 percent at 31 December 2025 |
Lumi rental and leasing services
Lumi provides daily and longer car rentals through branches and digital booking channels. Its business services include corporate and government vehicle leasing, fleet support and transport for events. The company also rents motorcycles and sells used vehicles removed from its operating fleet.
Short rental, leasing and used-vehicle sales are separate parts of the business. A rental customer books temporary use of a vehicle. A corporate lease normally covers a longer contract with agreed services. Used-car sales help Lumi dispose of fleet vehicles after their rental or leasing period.
Where does Lumi operate?
Lumi is headquartered in Riyadh and operates in Saudi Arabia. The official site and 2025 annual report describe a domestic branch and service network, including airport and city locations. This profile does not treat online access or investor availability as evidence of rental operations in other countries.
Who owns Lumi?
Lumi Rental Company is a Saudi joint stock company. Its shares began trading on the Saudi Exchange’s Main Market on 25 September 2023. Seera Group Holding is the controlling parent. The 2025 annual report records Seera’s ownership at 70 percent at year end, with the remaining shares held by other investors.
Lumi history and recent developments
The business began in 2006 as Al Tayyar Rent a Car and was later known as Saudi Travel and Rent a Car, or STRAC. It adopted the Lumi name in 2019 and became a closed joint stock company in 2021 before its 2023 market listing.
During 2025, Lumi opened its first business-to-business bus-rental branch in Tabuk, following the opening of a large service centre in the same city in 2024, according to its annual report. Those developments expanded fleet support and commercial rental capacity within Saudi Arabia.
(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)
Official channels:
Category:
Car Rental Supplier
