Legal Name / Brand Names: Bluebird Auto Rental Systems; RentWorks
Founded: 1982 for the original auto-rental software division; Bluebird Auto Rental Systems was spun off in 1993
Headquarters: Dover, New Jersey, USA
Type: Private software company within the Aspire Software portfolio
Categories: Car Rental Management Software; rental operations software
Markets: Global vehicle-rental and dealership-loaner operations
Parent: Aspire Software
Overview:
RentWorks is the flagship rental-operations software platform from Bluebird Auto Rental Systems. It is built for car rental companies and service-loaner fleets that need reservations, counter flow, fleet control, invoicing, reporting, and back-office administration in one operating system.
Products and Services:
Official Bluebird materials present RentWorks as a full software suite for reservations, rental agreements, fleet assignment, reporting, accounting interfaces, payment processing, and add-on modules. The platform is complemented by adjacent products such as LoanerTrack, e-commerce tools, and mobile capabilities. Bluebird also highlights hosted and on-premises deployment options, which is relevant for rental operators with differing infrastructure needs.
Geography and Markets:
The product is marketed to franchisees, independent rental operators, and dealership mobility or loaner programs. Case studies and product pages position Bluebird as a long-running specialist in vehicle-rental operations rather than a general SaaS vendor.
Ownership and Corporate Structure:
Bluebird’s own materials state that the auto-rental software division began in 1982 and became Bluebird Auto Rental Systems as a separate company in 1993. Aspire Software later added Bluebird to its software portfolio, but the RentWorks product remains the best-known operational brand within Bluebird’s rental-software stack.
Some Key Dates:
– 1982: original auto-rental software division founded
– 1993: Bluebird Auto Rental Systems spin-off
– 2017: Bluebird released RentWorks Express mobile functionality
– 2026: RentWorks continues as Bluebird’s flagship car rental platform
(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)
Official channels:
Category:
Car Rental Management Software
