Legal Name / Brand Names: ETrawler Unlimited Company trading as Holiday Autos; Holiday Autos
Founded: 1987
Headquarters: Dublin, Ireland
Type: Private brand within a travel technology group
Categories: Car rental broker; car rental booking platform
Markets: International; consumer-facing distribution across global leisure destinations
Parent: ETrawler Unlimited Company / CarTrawler group operations
Overview:
Holiday Autos is a long-running car rental broker brand that sells prepaid car hire online and compares offers from multiple rental suppliers. The brand is consumer-facing, while the underlying booking engine and operating framework sit within CarTrawler’s technology and commercial infrastructure. On its live site, Holiday Autos presents itself as a global comparison and booking service focused on leisure car hire, price comparison, digital vouchers, and straightforward booking support.
Products and Services:
Holiday Autos lets customers search, compare, and book rental cars across a large global pickup network. The product is built around supplier comparison, prepaid booking flow, paperless vouchers, free-cancellation messaging on eligible inventory, and app-based booking management. Its proposition is not vehicle ownership or fleet operation; it is intermediary distribution between travelers and rental suppliers.
Geography and Markets:
The brand markets car hire globally, with localized consumer sites and destination pages for Europe, North America, Africa, and other inbound leisure markets. The emphasis is on airport and destination car hire rather than neighborhood fleet ownership.
Ownership and Corporate Structure:
Public legal and privacy material ties the Holiday Autos platform to ETrawler Unlimited Company. CarTrawler’s own corporate material has also described Holiday Autos as one of its operated consumer brands. That places Holiday Autos in the broker and distribution layer of the market rather than among rental suppliers.
Some Key Dates:
– 1987: Holiday Autos was founded
– 2003: the business was sold to lastminute.com
– 2013: Holiday Autos re-entered the CarTrawler orbit through CarTrawler’s acquisition of Holiday Autos online assets
– 2026: current site terms continue to show active CarTrawler technology and ETrawler operation
(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)
Official channels:
Category:
Car Rental Broker
