Legal Name / Brand Names: Sicily by Car S.p.A.; Sicily by Car; SbC; Sicily by Car Europe
Founded: 1963
Headquarters: Carini (Palermo), Sicily, Italy
Type: Public car rental supplier
Categories: Leisure car rental, van rental, monthly rental and B2B2C distribution
Markets: Italy plus direct, franchise and commercial-partner markets in Europe
Parent: Subject to management and coordination by Dragotto Holding S.p.A
Overview:
Sicily by Car is an Italian leisure car and van rental supplier with national airport coverage and a growing European footprint for airport and city travelers. The company combines direct rental operations with broker distribution, franchising, partnerships and international acquisitions. Tommaso Dragotto founded the business in 1963, and the company remains led by the Dragotto family.
Products and Services:
The brand provides short-term and monthly car hire, van rental, electric vehicles, optional services and business agreements. Customers can book for airport, rail and city collection. Other offers include selected debit-card rentals, used-vehicle sales, Park & Fly and chauffeur services. Its in-house platform combines commercial and fleet data and adjusts rates dynamically based on demand and location. B2B2C distribution includes Booking.com, CarTrawler, Auto Europe and Expedia Group.
Geography and Markets:
Sicily by Car operates around 60 offices across Italy. It operates directly in Spain, Portugal and Croatia; uses franchises in Albania and Malta; and works through partners in France, Austria and Montenegro. Its expanding Iberian network includes key hubs such as Valencia, Alicante, Palma de Mallorca, Ibiza, Lisbon, Porto, and Faro.
Ownership and Corporate Structure:
Sicily by Car S.p.A. is listed on Euronext Growth Milan under the ticker SBC and is controlled by Dragotto Holding S.p.A. Foreign expansion is managed through wholly owned subsidiaries, franchises, and regional acquisitions.
Some Key Dates:
– 1963: Founded by Tommaso Dragotto
– 2023: Shares officially listed on Euronext Growth Milan
– Early 2026: Acquired 100% of Keygo Rent Spain S.A. to expand direct mainland operations in Spain
– Mid-2026: Introduced the “Sicily by Car Europe” branding update and launched a major 350-vehicle hub at Faro Airport (Portugal)
(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)
Official channels:
Category:
Car Rental Supplier
