Coastr

Legal name / brand names: Coastr (trading as Coastr), parent company Nuvven Limited (UK)
Founded: 2018 (originally in Scotland)
Headquarters: London, United Kingdom (moved from Edinburgh)
Type: Privately held tech company
Categories: Car Rental Management Software
Markets: Global rental market (focus on Europe and Asia)
Parent: Nuvven Limited (independent)

Overview:

Coastr is a mobility technology firm delivering a cloud-based software platform for car rental, flexi-leasing, and car-sharing operators. Its SaaS solution handles vehicle bookings, fleet management, customer data and user interfaces via web and mobile apps. Coastr integrates IoT and AI to modernize rental operations, digitizing processes that were traditionally paper-based. It aims to provide rental companies with real-time fleet visibility, contactless bookings, and analytics to improve efficiency. Coastr’s platform also supports car subscription services and multi-modal mobility offerings. In recent years it has focused on expanding in Asia: in 2023 Coastr hired former Nissan CEO Hiroto Saikawa to drive growth in Japan and neighboring markets.

Products and Services:

Coastr offers a unified, cloud-native platform for rental and mobility operators. Key features include a reservation and booking system with instant quoting and payment; fleet tracking and utilization dashboards using connected-vehicle data; customer management and loyalty integration; and rate pricing tools. The system can be white-labeled for company branding. It also provides mobile apps for customer self-service (booking, pickup instructions) and for staff (check-ins, digital vehicle inspections). The platform supports multi-channel distribution, allowing integration with travel portals and affiliate networks. Coastr can manage additional services like insurance add-ons and ticketing. In 2025 Coastr announced a partnership with Avis licensee RMA Group (Indonesia) to digitize 5,000+ vehicles in RMA’s fleet, illustrating its push into agency and franchisor business.

Geography and Markets:

Coastr serves rental and mobility clients globally, particularly in Europe and Asia. Its software is used by vehicle rental businesses ranging from local agencies to fleet subsidiaries of airlines and hotels. Coastr mentions customers across “Europe and Asia-Pacific” on its site. The company opened a U.S. office (Silicon Valley) and an India engineering center, reflecting a global approach. Its partnership with RMA Group ties it into the Southeast Asian market. Key travel hubs and emerging markets (Japan, Indonesia, Vietnam) are target territories.

Ownership and Corporate Structure:

Coastr is privately held by its founding management (Nuvven Ltd). In 2023, Hiroto Saikawa (ex-Nissan, ex-Alliance head) was appointed as CEO to guide international expansion. No corporate parent beyond Nuvven/Coastr is reported. The company has raised venture funding (undisclosed) to scale its platform.

Some Key Dates:

– 2018: Company founded as Nuvven (trading Coastr)
– 2023 (Sept): Coastr hires ex-Nissan CEO Hiroto Saikawa to expand into Asia and Japan
– 2025 (May): Announces partnership with RMA Group (Avis Indonesia) to deploy Coastr’s cloud rental platform across 5,000+ vehicles

(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)