Wisecars

Founded: 2015
Headquarters: San Francisco, California, US
Type: Private
Categories: Car rental broker (online comparison platform)
Markets: Worldwide (works with major rental companies in 100+ countries)

Overview: Wisecars is an online car rental brokerage service founded in 2015 by a team with long experience in car rental. It does not own vehicles or rental offices. Instead, Wisecars partners with dozens of car rental companies and aggregators worldwide, and offers a comparison engine on its website. Travelers enter pickup details and Wisecars shows prices and options from multiple suppliers side by side. The goal is to simplify booking and often get a lower rate by highlighting the cheapest choices. Wisecars is aimed especially at budget-conscious leisure travelers. It provides customer support for bookings but the actual rental (vehicle pickup, insurance, etc.) is handled by the rental company chosen.

Products and Services:
– Online car rental price comparison and booking aggregator (Avis, Hertz, Budget, Sixt, etc.).
– Search filters for car category, supplier rating, inclusions.
– Customer support for reservations and changes.

Geography and Markets: Wisecars claims to offer car rental deals in over 180 countries through its network of partners. It works with both international chains and local agencies. Its primary market is online travelers globally who use English (website is in multiple languages).

Ownership and Corporate Structure: Wisecars is privately held (no public filings found). Specific ownership details and corporate history are not widely reported. Its founders include Frank and Felicity (last names undisclosed) who used industry know-how to build the platform.

Key Dates:
– 2015: Wisecars founded. It has handled about 70,000 bookings per year since around 2015.
– 2020s: Expanded supplier network; focused on transparent pricing (no hidden fees as a selling point).

(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used. Note: Detailed company history and size are not confirmed by independent sources.)