Localiza

Legal Name / Brand Names: Localiza Rent a Car S.A.; Localiza; Localiza&Co
Founded: 1973
Headquarters: Belo Horizonte, Minas Gerais, Brazil
Type: Public car rental and mobility company
Categories: Car rental, fleet rental, car subscription, used vehicles and mobility technology
Markets: Brazil, Argentina, Colombia, Ecuador, Mexico, Paraguay and Uruguay
Parent: None. Localiza Rent a Car S.A. is listed on B3 under RENT3

Overview:

Localiza is a Brazilian car rental and mobility company serving leisure travel, business travel and long-term fleet needs. The group connects daily car hire, franchising, fleet outsourcing, subscription and vehicle remarketing across Latin America. The company began in Belo Horizonte with six used Volkswagen Beetles and now uses Localiza&Co as its group identity.

Products and Services:

The Car Rental division provides short-term and monthly rentals through physical locations, digital booking and the Localiza app. Localiza Fleet manages outsourced corporate fleets. Meoo offers car subscription, Seminovos sells de-fleeted vehicles, and Zarp serves app-based drivers. The group also operates franchising and businesses for heavy vehicles, trucks and connected-fleet technology. Consumer features include vehicle groups, airport service, corporate and travel-agency channels, roadside assistance and a loyalty program.

Geography and Markets:

Localiza&Co reports operations in seven Latin American countries. Its June 2026 corporate profile listed 976 physical service points and more than 677,000 cars across the group, covering major cities, airports and business markets.

Ownership and Corporate Structure:

Localiza Rent a Car S.A. is the listed operating and holding company. Its divisions include Car Rental, Fleet Rental and Seminovos, with additional brands and platforms for subscription and mobility services. The business has no corporate parent; shareholders own the B3-listed company.

Some Key Dates:

– 1973: founded in Belo Horizonte
– 1983: franchising began
– 2005: shares began trading on B3
– 2020: Meoo and Mobi7 joined the portfolio
– 2022: the Locamerica combination was completed and Localiza&Co launched
– 2023: the group entered Mexico
– June 2026: the company published its current seven-country network and fleet profile

(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)