GreenMobility

Overview:
GreenMobility A/S is a Danish car sharing company founded in 2016. It provides electric vehicle rentals via a smartphone app, aiming to reduce city congestion and emissions. Users locate and unlock EVs (mainly Renault Zoes) parked around the city and pay by the minute or hour. Rentals include parking and insurance. This flexible, free-floating model makes GreenMobility a full-service urban mobility option.

Products and Services:
GreenMobility’s fleet consists exclusively of electric cars. Vehicles can be picked up and left anywhere within the service zone (no fixed stations). Users pay per minute or via subscription plans. The service also offers monthly and day passes. The app provides navigation to nearby cars and charging stations. The company manages charging: drivers bring cars to designated charging zones, and GreenMobility handles battery maintenance.

Geography and Markets:
GreenMobility started in Copenhagen and expanded to other cities. It operates over 1,600 EVs in Denmark and beyond. In 2025 it launched service in Helsinki, Finland. Earlier expansions included Aarhus and selected European cities like London and Milan. By focusing on dense urban areas, GreenMobility competes with bikes and scooters by offering car-like convenience and serves Northern/Western European city markets.

Ownership and Corporate Structure:
GreenMobility is publicly traded (Nasdaq Copenhagen: GMOB). It was co-founded by Jørgen Madsen Lindemann and remains independent of large automotive groups. Institutional investors and banks hold shares. In 2025 Nefco provided green financing for fleet expansion, reflecting its public company status. Management continues to focus on scaling the EV fleet and service network.

Some Key Dates:
– 2016: Founded in Copenhagen
– 2018: Expanded to Aarhus
– 2020: Listed on Nasdaq Copenhagen
– 2025: Expanded to Helsinki, Finland; fleet surpassed 1,600 EVs
– 2026: Continues growth in Northern Europe with new city launches.