Brand: Enterprise Rent-A-Car
Founded: 1957, as Executive Leasing Company
Headquarters: St. Louis, Missouri, USA
Type: Private brand
Categories: Car Rental Supplier
Markets: Worldwide, with thousands of airport and neighborhood locations across nearly 100 countries and territories
Parent: Enterprise Mobility
Enterprise Rent-A-Car is a car rental brand focused on both neighborhood and airport rentals.
Products and Services: The brand covers standard car rental, SUVs, vans, pickup trucks, one-way rentals, long-term rentals, replacement rentals after accidents, and the Enterprise Plus loyalty program. Its site also positions Enterprise as part of a broader transportation offer that includes business rentals and app-based trip management.
Geography and Markets: Enterprise has a strong U.S. neighborhood network and a broad international footprint.
Ownership and Corporate Structure: Enterprise Rent-A-Car sits inside the Taylor family’s privately held group. Enterprise’s 2007 acquisition of National and Alamo expanded the company’s airport reach and global travel presence, while the 2009 holding-company reorganization and 2023 Enterprise Mobility corporate rebrand left the consumer brand name unchanged.
Some Key Dates:
- 1957 founding
- 1962 launch of the rental division
- 2007 National and Alamo acquisition
- 2009 holding-company reorganization
(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)
Official channels:
Category:
Car Rental Supplier
