Turo

Legal Name: Turo Inc.
Brand: Turo
Founded: 2009
Headquarters: San Francisco, USA
Type: Public
Categories: Peer-to-peer car rental
Markets: North America (US, Canada), Europe (UK, DE, FR, etc.)
Parent: None

Overview: Turo is the world’s largest peer-to-peer car-sharing marketplace. Car owners (hosts) list their vehicles on Turo, and travelers (guests) rent them by the day. By 2025, Turo had over 200,000 active hosts and ~10,000 city markets, with several million yearly rentals. The platform offers cars ranging from economy to luxury and even utility vehicles. Turo’s growth accelerated after SPAC IPO (2024), and it continues expanding in Europe. The company reported $500M+ in revenue for 2025, making it a leading disruptor to traditional car rentals.

Products and Services: Turo’s key product is an online marketplace (website and mobile app) connecting car owners with renters. It provides insurance options and 24/7 support for trips. Hosts set pricing and availability, while Turo’s algorithms help optimize rates. The company also launched “Turo Go,” a keyless entry service, and business rental tools for fleets. Structurally, Turo Inc. oversees both US and European operations, with subsidiaries (Turo Canada, Turo Europe). Revenue comes from commissions on each rental (typically 10–35%). Turo invests in trust features (identity checks, host guarantees) to ensure safety.

Key Dates:
– 2009: Founded as RelayRides in Boston.
– 2015: Rebrands to Turo, expands internationally (UK, Canada).
– 2021: Announces SPAC merger (valued ~$2.5B).
– Jan 2024: Completes SPAC merger; begins trading on Nasdaq (TUR).
– 2025: Launches luxury rental vertical; reports record growth in cross-border rentals.
– 2026: Plans entry into new markets (e.g. Australia) and trials EV-sharing fleets.

(Sources: Company financial reports, SEC filings, official press releases, and reputable news outlets were used.)